How Video Testimonials Can Boost Your Sales

Video is a medium that people love and enjoy using. We are all used to television and watching video and so it is a great way to educate and overcome objections on the Internet. With the wide availability of high speed Internet access, video is becoming more and more popular every day.

If you are creating sales letters and selling products then you will be using testimonials. These are usually text, sometimes with a picture of the person giving the testimonial and often their name and a location such as a state or country.

Whilst these work they are very easy to fake and hard for people to trust as being real. They can look at these and see that people are recommending the product but they are never sure if they are true or not. Many of these have been faked in the past and simple text doesn't encourage trust with most people.

A video testimonial however is a completely different kettle of fish. Video shows a real person who is giving a real testimonial about the product and bizarrely enough, because it is video people are much more likely to trust it.

Anyone can type some text that could be used as a testimonial and equally, it is easy to video any old video carousel player Joe gushing about how great a product is but for some reason people trust video much more than text.

If you are using sales letters then you really want to push to get video testimonials from people because it will help you video carousel player a lot with sales. If you think about all the big product launches these days, they all video carousel player have plenty of video testimonials telling you how great the program is.

Used properly, video testimonials can help to improve your conversion rates and make your sales letter perform much better. If you can get your users to provide testimonials in a video form then it is going to help the performance of your sales letter significantly.

One smart way is to get the video testimony of your seminar attendees or capturing your audiences at your seminar. Then put the entire video on YouTube. This way, not only can you embedded the video carousel player video testimony to your sales letter with the video hosted entirely by YouTube, you are also getting exposure from visitors to YouTube who have seen your video at there. It's like using just one stone to kill two birds instantly!